Amparín Serrano Espinosa Ciudad de México, México, 1965-2022

Amparo Serrano Espinosa, known as Amparín, was a prominent graphic designer, visual artist, and creator of a unique style that endures in Mexican popular culture. Her creations, characterized by an unmistakable graphic style, gave rise to a visual universe that fuses Mexican tradition with an innovative perspective.

Her work transcended the artistic realm, becoming a cultural phenomenon with a deep emotional connection to the public, thanks to characters and depictions full of humor and social commentary.

She built a brand that, over the course of 20 years, has taken her characters, products, and experiences to an international audience, including Mexico, the United States, Europe, and Latin America. Distroller is known for its wide range of products and its ability to connect with consumers. Under the slogan “102% proudly Mexican,” the brand reflects Amparín’s passion for Mexico and its culture—a core value in her business and artistic vision.

Amparín stood out not only for her creativity but also for her social commitment. In 2011, she founded the Amparo Serrano Foundation with the goal of supporting women and girls through cultural and artistic projects, with a mission to foster self-esteem and social integration by using art as a tool for change and equality. Throughout her life, she received numerous awards and prestigious honors. In 2015 and 2016, she was nominated as “Executive Woman,” “Successful Woman,” and “Entrepreneurial Woman” by Forbes magazine. In addition, she served as a judge for the “Cartier’s Women’s Initiative” competition in France and participated in various exhibitions and artistic collaborations.