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On this fourth anniversary of her passing, Amparín Serrano Espinosa's legacy lives on in the objects, the people, the exhibitions, the colors, and the memories she left behind with those close to her, as well as with all her fans around the world. Today we celebrate her by reminding everyone that being different is cool, no matter what anyone says.
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Amparín began many of her creations by hand. She would draw, make corrections, cut out, and combine elements until she found each character's personality. Later, those sketches might be transferred to a digital format or transformed into new objects, but they always retained the imperfections and freshness of the original drawing. Her process was intuitive and experimental: a constant quest to tell new children's stories, elicit laughter, and connect her personality with others.
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Luser, an unpublished story by artist Amparín Serrano
Based on the original short story "Soy Luser" (2007). Animation by Pigeon Studio (Poland).
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Get to know Luser's characters
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Through her unique perspective, Amparín built a universe of characters that reinvented Mexican graphic design and everyday folklore. With playful typefaces, typical phrases laced with satire, and a sharp sense of humor, Amparín took her art from paper to ceramics, drawing, digital illustration, and various everyday objects.
In her universe, fantastical creatures, mischievous babies, dreamy children, villains with a heart, and nods to Mexican urban culture coexist, creating an inclusive space where design became a meeting place for everyone. In her various graphic worlds, authenticity is celebrated, the differences that make us 100% unique are embraced, and we are constantly reminded that we are all extraordinary beings.
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“We witches are always flying, and we never like being on the ground”
-Amparín Serrano Espinosa
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Exhibitions of her archive
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Virgencita, Please. By Amparín Serrano Espinosa (2024)
Francisco Cossío Museum, San Luis Potosí - December 6, 2024, through March 9, 2025December 6, 2024 to March 9, 2025. Amparo and Manuel Foundation presented the exhibition “Virgencita, Please. By Amparín Serrano Espinosa” at the Francisco Cossío Museum in San Luis Potosí. This... -
Virgencita, Plis. Amparín Serrano's guananonli (2025)
Alliance Française Polanco, Mexico City - May 17 through September 13, 2025May 17–September 13, 2025 The creation of Virgencita Plis stands as one of the most popular images in contemporary Mexico among the many artistic reinterpretations of Our Lady of Guadalupe,... -
Chamoy and Friends (2027)
Papalote Children’s Museum - March 2027. Mexico City, Mexico.The exhibition dedicated to Chamoy and Amiguis, created by artist Amparín Serrano Espinosa, will open at the Papalote Children’s Museum in December 2026. Chamoy and Amiguis is a family of... -
Virgencita, Plis. Amparín Serrano's guananonli ("One and Only") (2027)
Casa de los Muñecos University Museum - December 2027. Puebla, Mexico.December 2026 to March 2027. The creation of Virgencita Plis stands out as one of the most popular images in Mexico today among the many artistic reinterpretations of Our Lady...
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Animated videos
