Fundación Amparo y Manuel

Amparín Serrano Espinosa

The collection of Mexican designer and artist Amparín Serrano Espinosa—renowned for her unique visual universe, boundless creativity, and ability to connect with different generations through art and design—was launched in 2022 with the aim of recovering, preserving, and revitalizing her legacy.

This creative archive meticulously brings together her complete body of work—from her earliest childhood drawings to her most iconic characters—with the intention of preserving her legacy and paying tribute to her, while building a platform that allows her story to continue to be told and showcases the scope of her artistic vision to the world.

As part of this effort, the Amparo and Manuel Foundation is launching a series of exhibitions dedicated to the universe of characters created by Amparín, presenting for the first time previously unseen materials from her personal archive. Each exhibition is a celebration of her imagination and an invitation to discover the richness of her work from new perspectives.
Celebrating the life of Amparín

The artist Amparín Serrano Espinosa, born on October 31, 1965, described herself as a witch because of her constant connection to and relationship with the night, imagination, and creativity.

Her mother, Amparo Espinosa Rugarcía, wrote a piece dedicated to her daughter Amparín. It recounts her birth on a very special day when witches fly together at night. In this piece, she mentions the gift with which Amparín was born—a gift that “…had a touch of magic and a great deal of imagination: she had the power to create universes and draw new worlds.”

Amparo and Manuel Foundation shares an excerpt from this illustrated story featuring Halloween-themed characters created by the artist, in which the work and imagination of mother and daughter merge to create a magical universe.
“THE DAY I WAS BORN IS SPECIAL BECAUSE WE WITCHES ARE ALWAYS FLYING AND WE DON’T LIKE TO COME DOWN TO EARTH. I’M A WITCH, BUT I FLY WITH MY IMAGINATION”.

-Amparín Serrano Espinosa.
Amparín Serrano Espinosa

Portrait of Amparín Serrano Espinosa

Amparo Serrano Espinosa (1965–2022), better known as Amparín, was a Mexican artist, designer, and creator whose boundless imagination brought to life one of the most iconic visual universes in Mexican pop culture.

As the founder of the Distroller brand, Amparín developed an irreverent, colorful, and deeply emotional graphic style that fuses humor, social commentary, and tenderness into a unique language. Throughout her career, she shaped an expansive world of endearing characters that resonated with different generations.

Her work transcended the boundaries of commercial design to become a cultural phenomenon, expanding into toys, illustrations, objects, and experiences. Amparín left behind a creative legacy as vast as it was personal, where the everyday is transformed into fantasy and the irreverent coexists with the sacred. Her work lives on, touching hearts, bringing smiles, and sparking conversation.
This week
in Amparín Serrano Espinosa's archive

Any traditional celebration took on a different dimension through the eyes of artist Amparín Serrano Espinosa. Just as she enjoyed celebrating and reimagining different holidays such as the Day of the Dead, Halloween, or Christmas, she also created a series of illustrations to celebrate birthdays in Mexico, drawing inspiration from “Las Mañanitas,” a traditional Mexican folk song.

True to her style, her love for celebration is evident in every detail and every phrase—from the initial sketch, where the drawing barely comes to life with pencil and marker, to the final, colorful version with digital finishing touches.

Born on October 31, the artist infused that playful spirit into each of her works.
Designs
Character lines
- Chamoy and Friends
- Friducha
- Other
Animated videos
Exhibitions of her archive

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