Fundación Amparo y Manuel

Amparín Serrano Espinosa

The collection of Mexican designer and artist Amparín Serrano Espinosa—renowned for her unique visual universe, boundless creativity, and ability to connect with different generations through art and design—was launched in 2022 with the aim of recovering, preserving, and revitalizing her legacy.

This creative archive meticulously brings together her complete body of work—from her earliest childhood drawings to her most iconic characters—with the intention of preserving her legacy and paying tribute to her, while building a platform that allows her story to continue to be told and showcases the scope of her artistic vision to the world.

As part of this effort, the Amparo and Manuel Foundation is launching a series of exhibitions dedicated to the universe of characters created by Amparín, presenting for the first time previously unseen materials from her personal archive. Each exhibition is a celebration of her imagination and an invitation to discover the richness of her work from new perspectives.
Amparín Serrano Espinosa

Portrait of Amparín Serrano Espinosa

Amparo Serrano Espinosa (1965–2022), better known as Amparín, was a Mexican artist, designer, and creator whose boundless imagination brought to life one of the most iconic visual universes in Mexican pop culture.

As the founder of the Distroller brand, Amparín developed an irreverent, colorful, and deeply emotional graphic style that fuses humor, social commentary, and tenderness into a unique language. Throughout her career, she shaped an expansive world of endearing characters that resonated with different generations.

Her work transcended the boundaries of commercial design to become a cultural phenomenon, expanding into toys, illustrations, objects, and experiences. Amparín left behind a creative legacy as vast as it was personal, where the everyday is transformed into fantasy and the irreverent coexists with the sacred. Her work lives on, touching hearts, bringing smiles, and sparking conversation.
This month
in Amparín Serrano Espinosa's archive
Amparo and Manuel Foundation’s archives include a collection of illustrations and characters by the artist Amparín Serrano Espinosa. This collection brings together more than 11,000 works spanning from the 1960s to the present. Among these works, the artist created this tribute to one of her greatest artistic influences.

Yayoi Kusama was known for saturating her work with elements and using repetition as an emotional outlet to expand her world onto the canvas—practices that Amparín Serrano incorporated into her own creative process.
Designs
Character lines
- Chamoy and Friends
- Friducha
- Other
Animated videos
Exhibitions of her archive

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